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What role does packaging play in helping create brand loyalty and brand equity? What is category management and what role does it play. Describe the different product development strategies. What are the five stages of the consumer adoption process?
Concepts are gathered from customer suggestions, employees, suppliers, researchers, inventors, and even competitors. What are the three stages of brand loyalty? Why is the progression to the last stage so important to marketers? Brand loyalty is customer behaviour pattern where he/she starts trusting and becomes committed to one brand and conducts repeated purchases from the same brand over time irrespective of the marketing pressure generated by the competing brands. Commitment to the brand in the form of brand loyalty can be seen in the case of apple where the. Well, according to christie nordhielm, a clinical associate professor of marketing at the ross school of business, university of michigan, customers can be grouped into 3 main categories of loyalty: Head, hand and heart. First, we’ll take a look at each of these and then we’ll explain a bit about why this is important and what it means for you. The brand ambassadors will involve consumers in marketing a specific brand and engaging in positive conversations with their friends or colleagues regarding the brand.
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